Source: Guangzhou Daily, 2012-11-07, A22
Written by: XU Jing
Translated by: BAI Yang
SYSU finds magic robes! A microblog of the microblog account “SYSU 1924” has recently been forwarded by the netizens for over 4,000 times --- “How can Sun Yat-sen Magic School not have magic robes?” In fact, the “magic robe” is a hoodie designed by a SYSU team called "Dream Workshop”.
Where does the magic power of the “magic robe” lie? JIANG Yu, one of the founders of the team is a senior student from the Department of Sociology at Sun Yat-sen University. He introduced that the magic robe was the fruit of their team’s brainstorm. The badge embroidered in the front is outlined as an owl and is divided into four parts which represent the four campuses of SYSU with the SYSU badge in the middle. In addition, the golden logo “SYSU” was also embroidered at the edge of the cap.
As for the source of inspiration, JIANG Yu told the journalist that a lot of elements in SYSU gave the students the impression that SYSU was a magic school, such as the “old castles, bronze statues, owls, scepters, professors and genetics”. Adhering to the idea of “making SYSU’s own clothes”, they believe that the creativity of the “magic robe”, undoubtedly, is the most apposite.
On the platform of the microblog, “SYSU 1924” loudly announced their slogan: “100% made in SYSU --- we don’t want to boast; we talk through the facts”, hoping to start “a revolution of campus cultural products”. JIANG Yu introduced that at present the Dream Workshop has nine members, half of whom are senior students facing graduation. They love photography or painting and they all hope to “do something that they really want to do before graduation to express their special affection for SYSU.”
"The souvenirs of SYSU are quite formal without students’ participation in the design,” said JIANG Yu. However, in terms of the production process of the magic robe, from design and tailoring to publicity and sale, they “participate in every step”, "dedicating their best efforts”.
